Oh, and this mocha (light) frapp is fantastic, if you are wondering.
I am starting this blog segment called "#PRdisasters" to point out what happens when PR plans go horribly wrong. It will also help me (and my followers) along this journey into the workforce to not make the same mistakes. I will try to post at the end of every month, because we know there's going to be at least one terrible decision made by a PR newbies. This post will sum up January and February of 2014. Without further ado, here are the top 5 PR disasters of 2014 (so far)!
5. Sochi vs. the American media:
What a mess. For spending $51 billion on these Olympic Games, Russia really didn't consider the fact that global reputation and perception of these games is highly dependent on the international media and their experience. In particular, North American media can be absolutely ruthless. In the media's defense, Sochi kicked off with a bang, with many areas unfinished or barely so, and the media was not impressed.The accommodations situation was anything less than pleasant, at times disgusting, as seen below: